Creativity

Kmart's New Offer Will Make You Ship Your Pants -- Best of Film #9

Spot puns on poop

Published on Apr 12, 2013

Editor's Pick

DraftFCB Chicago makes use of immature humor for Kmart, with "Ship My Pants," a spot that promotes the retailer's offer to ship you your stuff from Kmart.com if you can't find it in store. The offer itself isn't entirely new, but it's the endless repetition of the poo-related pun that makes this worth a watch.

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About

Credits

Date
Apr 12, 2013
Agency:
DraftFCB Chicago
CCO:
Todd Tilford
Client:
Kmart
ECD:
Jon Flannery
CD:
Howie Ronay
CD/CW:
Sean Burns
Agency Producer:
Chris Bing
Prod. Co.:
Bob Industries
EP:
TK Knowles
EP:
John O'Grady
EP:
Chuck Ryant
Producer:
Brian Etting
Director:
Zach Math

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