Creativity

Kmart's New Offer Will Make You Ship Your Pants -- Best of Film #9

Spot puns on poop

Published on Apr 12, 2013

Editor's Pick

DraftFCB Chicago makes use of immature humor for Kmart, with "Ship My Pants," a spot that promotes the retailer's offer to ship you your stuff from Kmart.com if you can't find it in store. The offer itself isn't entirely new, but it's the endless repetition of the poo-related pun that makes this worth a watch.

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Credits

Date
Apr 12, 2013
Agency:
DraftFCB Chicago
Chief Creative Officer:
Todd Tilford
Client:
Kmart
ECD/Production:
Jon Flannery
Creative Director:
Howie Ronay
CD/CW:
Sean Burns
Agency Producer:
Chris Bing
Production Company:
Bob Industries
Executive Producer:
TK Knowles
Executive Producer:
John O'Grady
Executive Producer:
Chuck Ryant
Producer:
Brian Etting
Director:
Zach Math

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