Creativity

Kmart's 'Ship My Pants' Gets the Dickens Treatment for Christmas

Characters from a 'A Christmas Carol' Send Their Old-Timey Wares

Published on Dec 13, 2013

Editor's Pick

Kmart and DraftFCB Chicago bring a holiday twist to the retailer's "Ship My Pants" viral hit promoting the store's e-commerce site by introducing characters from Charles Dickens' "A Christmas Carol" into the familiar scenario.

But instead of shipping things like pants, in "Ship My Trousers," directed by Bob Industries' Zach Math, familiar holiday figures like Bob and Mary Cratchit, Tiny Tim and the Ghosts of Christmas Past and Future send off old-timey wares things like bloomers, petticoats and wardrobes.

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About

Credits

Date
Dec 13, 2013
Agency:
Draft FCB Chicago
CCO:
Todd Tilford
Client:
Kmart
EVP/ECD:
Jon Flannery
SVP/Creative Director:
Howie Ronay
VP/CD:
Sean Burns
CD/CW:
Tim Mason
ACD/AD:
Myra Mazzei
EP:
Chris Bing
Director:
Zach Math
Editorial:
Casey Cobler

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