Kmart: Sofia Vergara
You can be Sofia Vergara too.
To launch the new Sofia Vergara collection at Kmart, Peterson Milla Hooks emphasizes how versatile -- and fun -- the line really is. The television spot shows Vergara morphing into different women, all with different body types, that still channel Vergara's trademark sex appeal and humor.
An accompanying print campaign was shot by Norman Jean Roy at a Brooklyn brownstone, with Vergara modeling clothes and accessories from her collection.
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Full Credits
- Agency:
- Peterson Milla Hooks
- Client:
- Kmart
- Executive Creative Director:
- Dave Peterson
- Associate Creative Director:
- Courtney Vincent
- Art Director:
- Nick Fecteau
- Head of Production:
- Aldo Hertz
- Broadcast Producer:
- Sean Healey
- Production Company:
- Partizan US
- Director:
- Michael Gracey
- Executive Producer:
- Sheila Stepanek
- Head of Production:
- Lori Stonebraker
- Line Producer:
- Grace Bodie
- Director of Photography:
- Colin Watkinson
- Editorial Company:
- The Mill - New York
- Editor:
- Ryan McKenna
- VFX Supervisor:
- Iwan Zwarts
- Head of Production:
- Jared Yeater
- Sound Design:
- Brahmstedt White Noise
- Mix:
- Brahmstedt White Noise
- Mixer:
- Carl White
- Producer:
- Annie Sparrows
Date
Sep 28, 2011
Category
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