Creativity

Kmart: Sofia Vergara

You can be Sofia Vergara too.

Published on Sep 28, 2011

Editor's Pick

To launch the new Sofia Vergara collection at Kmart, Peterson Milla Hooks emphasizes how versatile -- and fun -- the line really is. The television spot shows Vergara morphing into different women, all with different body types, that still channel Vergara's trademark sex appeal and humor.

An accompanying print campaign was shot by Norman Jean Roy at a Brooklyn brownstone, with Vergara modeling clothes and accessories from her collection.

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About

Credits

Date
Sep 28, 2011
Agency:
Peterson Milla Hooks
Client:
Kmart
Executive Creative Director:
Dave Peterson
Associate Creative Director:
Courtney Vincent
Art Director:
Nick Fecteau
Head of Production:
Aldo Hertz
Broadcast Producer:
Sean Healey
Production Company:
Partizan US
Director:
Michael Gracey
Executive Producer:
Sheila Stepanek
Head of Production:
Lori Stonebraker
Line Producer:
Grace Bodie
Director of Photography:
Colin Watkinson
Editorial Company:
The Mill - New York
Editor:
Ryan McKenna
VFX Supervisor:
Iwan Zwarts
Head of Production:
Jared Yeater
Sound Design:
Brahmstedt White Noise
Mix:
Brahmstedt White Noise
Mixer:
Carl White
Producer:
Annie Sparrows

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