Kmart: Sofia Vergara

You can be Sofia Vergara too.

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Editor's Pick

To launch the new Sofia Vergara collection at Kmart, Peterson Milla Hooks emphasizes how versatile -- and fun -- the line really is. The television spot shows Vergara morphing into different women, all with different body types, that still channel Vergara's trademark sex appeal and humor.

An accompanying print campaign was shot by Norman Jean Roy at a Brooklyn brownstone, with Vergara modeling clothes and accessories from her collection.

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Sep 28, 2011
Peterson Milla Hooks
Executive Creative Director:
Dave Peterson
Associate Creative Director:
Courtney Vincent
Art Director:
Nick Fecteau
Head of Production:
Aldo Hertz
Broadcast Producer:
Sean Healey
Production Company:
Partizan US
Michael Gracey
Executive Producer:
Sheila Stepanek
Head of Production:
Lori Stonebraker
Line Producer:
Grace Bodie
Director of Photography:
Colin Watkinson
Editorial Company:
The Mill - New York
Ryan McKenna
VFX Supervisor:
Iwan Zwarts
Head of Production:
Jared Yeater
Sound Design:
Brahmstedt White Noise
Brahmstedt White Noise
Carl White
Annie Sparrows
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