Why Are These Women Lying in Beds in Chicago Streets?

KnowNo Campaign Highlights Sexual Assault Issues

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Editor's Pick

A video that dramatizes the plight of sexual assualt victims by placing staged scenes on Chicago streets launches KnowNo, a campaign to draw attention to issues of consent.

The campaign has been launched by several creative directors at Chicago agency Marc USA, to spark a conversation around sexual assaults on campus, particularly in light of the release of Brock Turner just as colleges start a new semester.

The video was filmed in Chicago and features women playing the part of unconscious victims of sexual assault, waking up and realizing what's happened. It's set to the track of "Till It Happens to You" by Lady Gaga and Diane Warren, who donated the use of the music.

The website KnowNo.us includes a quick quiz where visitors can test their knowledge of consent, links to consent definitions by state and resources for victims of sexual assault. There's also a call to action to take the quiz and post selfies with the hashtag #IKnowNo across social media channels. The initiative can be followed at @KnowNoProject on Facebook, Instagram and Twitter.

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About

Credits
Date
Sep 01, 2016
Agency:
MARC USA
Agency Partner:
Red Snake
Client:
Know No
Creative Concept:
Snake Roth
Executive Producer:
Snake Roth
VP Creative Director:
Stephanie Franke
Art Director:
Carly Neville
Copywriter:
Tommy Crossen
Broadcast Business Affairs Manager:
Nada Bobrowski
Director of Business Affairs:
Linda Tinoly
Licensing:
Linda Tinoly
Talent Negotiation:
Linda Tinoly
Production Company:
Cinema Libertad
Director/Director of Photography:
Robert Stockwell
2nd Camera:
John Pontarelli
PA:
Anna Powers
Dancer:
Jennifer Florentino
Dancer:
Dominique Atwood
Dancer:
Rebekah Kuczma
Dancer:
William Roberson
Editorial Company:
Hootenanny
Editor:
Hannah Whelchel Stephans
Flame:
Jim Annerino
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