Creativity

KNX 1070 News Radio: KNX Traffic Buddy

In traffic-plagued Los Angeles, notes WongDoody writer Tom Hamling, "no
matter where you're going there's always the outside chance that you'll be
staring at the back of a Pontiac Aztek for the n

Published on Nov 10, 2005

Editor's Pick

In traffic-plagued Los Angeles, notes WongDoody writer Tom Hamling, "no
matter where you're going there's always the outside chance that you'll be
staring at the back of a Pontiac Aztek for the next two hours. So, in an
effort to entertain these frustrated motorists and possibly educate them on
how to avoid these situations, we posted billboards at various traffic hot
spots that take drivers inside the head of an outspoken and very talkative
individual. The kind of person who chats you up on a five-hour flight across
the country. After you take the time to read this guy's opinions and
observations, you're left with a choice: Stay informed with the KNX 1070
traffic report or continue to read the ramblings of your new traffic buddy."
The handwriting belongs to WongDoody production manager Tony Beste.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 10, 2005
Client:
KNX 1070 News Radio
Creative Director:
Tracy Wong
Associate Creative Director:
Michael Boychuk
Senior Copywriter:
Tom Hamling
Agency:
Wongdoody Los Angeles

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.