Creativity

Kodak: The Dual Lens is Here

The Kodak EasyShare V570 dual lens digital camera, which offers an ultra wide-angle and a zoom on the same face, so to speak, is "the most stunningly original camera design on the market," as far as O&M creatives Richard Ryan and Rich

Published on Mar 09, 2006

Editor's Pick

The Kodak EasyShare V570 dual lens digital camera, which offers an ultra wide-angle and a zoom on the same face, so to speak, is "the most stunningly original camera design on the market," as far as O&M creatives Richard Ryan and Rich Wallace are concerned. When they first got their eyes on it, if you'll pardon the phrase, "the product was just jaw-dropping," they claim. "We wanted to call out the dual lens design in a way that was equally arresting. The engineers already had the brilliant design idea

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About

Credits

Date
Mar 09, 2006
Client:
Kodak
Executive Creative Director:
Chris Wall
Group Creative Director:
Mike Wilson
CD/Art Director:
Rich Wallace
CD/Copywriter:
Richard Ryan
Photographer:
Shawn Michienzi
Retoucher:
Brad Palm
Agency:
Ogilvy & Mather New York

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