Kohler: As I See It

Kohler's digitally enhanced art photography series marches on, the latest campaign featuring the work of Sanjay Kothari, SanjayKothari.com. In something of a depar

Published on

Editor's Pick
Kohler's digitally enhanced art photography series marches on, the latest campaign featuring the work of Sanjay Kothari, SanjayKothari.com. In something of a departure from previous series, the ads vary not only thematically but stylistically, from this sexy sea creature to a bizarre street scene with toilet seats hanging on a clothesline (see the PDF). "With each visual solution, we tried to communicate the personality of the product," explains GSD&M CD Will Chau. "At the same time, we wanted each ad to have its own look and feel, because the products are very different from one another." For example, the design of the Symbol faucet in this lead ad "is derived from nature and it's very elegant and sensual," he says. "In a subtle way, we thought it resembled a seahorse, and that
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 12, 2007
Group Creative Director:
David Crawford
Studio Artist:
Kelly Berkey
Retoucher:
Allison Hughes
Photographer:
Sanjay Kothari
Art Buyer:
Kristy Foss
Print Producer:
Kelly Grant
Creative Director:
Will Chau
Creative Director:
David Parson
Copywriter:
Andrea Minze
Retoucher:
Sanjay Kothari
Client:
Kohler
Agency:
GSD&M
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age