The Elie Tahari for DesigNation Collection at Kohl's Is a Love Letter to New York

The Department Store Chain Celebrates the Fashion Capital in a New Spot

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Although Kohl's usually runs rather traditional, sales-focused commercials, it takes a much more free-spirited approach to promoting its DesigNation project. Following last spring's launch effort -- a Peter Som collection inspired by St. Barth's -- the department store chain is today rolling out Elie Tahari for DesigNation separates and accessories in its stores nationwide. The Israeli-American fashion designer's inspiration, as this elegant, rousing spot makes clear, is New York City.

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Date
Sep 26, 2014
Client:
Kohl's
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