Creativity

Kohl's: Find Your Yes

Published on Apr 07, 2014

Editor's Pick

Kohl's goes the emotional route with new brand campaign that introduces the company's new "brand expression" -- "Find Your Yes."

The campaign includes a 60-second commercial featuring designer Vera Wang that uses visuals of various ways of spelling out the letters "Y," "E," and "S."

However, it is the 30-second spots that are more compelling, each of which is shot using first-person, point-of-view footage. One is about a kid diving off the high board at the local swimming pool for the first time, while the other, "Training Wheels," is about a little girl learning to ride her bike.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 07, 2014
Client:
Kohl's

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.