Chew This: Peruvian Hostel Makes Business Card out of Coca Leaf

Kokopelli's Calling Card Gives Travelers an Instant Remedy for High Altitudes

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If you're a new hostel in Cuzco, Peru, a region full of other affordable lodging options, how do you make yourself stand out? Drugs would help.

Well, not exactly drugs, but coca leaf, the well-known natural remedy for fighting ailments associated with high altitudes, which is what those traveling through the region and its historic Incan site, Machu Picchu, will have to contend with. Agency Lanfranco & Cordova, run by Gian Carlo Lanfranco and Rolando Cordova, who recently joined Havas, N.Y., conceived this useful business card made out of the substance -- a way to highlight the excellent services afforded by new backpackers hostel Kokopelli.

The leaves contain the well-known alkaloid known as cocaine -- not enough to produce the euphoric high most associated with the drug, but just the right quantity to combat the ills of traveling at high altitudes.

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About

Credits
Date
Mar 12, 2014
Agency:
Lanfranco & Cordova
Client:
Kokopelli Backpackers Hostel
Creative Director:
Gian Carlo Lanfranco
Creative Director:
Rolando Cordova
Design Studio:
Exebio
Design Director:
Patricia Exebio
Production Company:
Plastilina Films
Director:
Juan Carlos Sznak
Director of Photography:
Jose Madelengoitia
Cameraman:
Bebeto Murgia
Editor:
Beto Sanchez
Post Production Company:
Tosta Animation
Director:
Jaime Alvarez Sobreviela
Executive Producer:
Jessica Pajares Joo
Animation:
Chris Orendo
Animation:
Joel Bravo
Sound Studio:
AudioKoncept Studio
Audio Producer:
Jason Fashe
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