Creativity

Kombispel: The Scratch Lottery

Scratching can be fun.

Published on Feb 23, 2012

Editor's Pick

Swedish lottery operator Kombispel placed a direct mail piece on car windshields just before it started to snow in a campaign by BerntzonBylund promoting its scratchcard lottery. The idea? When people came to scrape the snow off, they'd find the flyer, which reminded them that 'scratching can be fun'. The flyer contained a scratchcard giveaway.

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Credits

Date
Feb 23, 2012
Agency:
Berntzon Bylund
Art Director:
Erik Olsson
Client:
Kombispel
Art Director:
Johan Gustafsson
Creative Director:
Hans Byland
Production Manager:
Jesper Mansson
Designer:
Marie Carlstrom
Designer:
Isa Svard

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