Awaken By Amazon Among Future Lions Winners

Japanese students developed project to aid Indian literacy

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Awaken by Amazon, by a group of Japanese students, has been named one of the year's winners at the Cannes Future Lions. The project was aimed at helping increase literacy in India, by using Amazon books. The idea was to collect the books that go unused in developed countries from customers, who could send the tomes using the boxes their purchases came in. It was developed by Tokyo Institute of Technology's Konomi Tashiro, Keio University's Tatsuki Tatara, Kenji Shimo and Taichi Nihei and Waseda University's Tomoki Hayashida.
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Date
Jun 17, 2013
Client:
Konomi Tashiro
Developer:
Konomi Tashiro
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