Creativity

Kotex: UbyKotex

Break the cycle about your cycle.

Published on Mar 19, 2010

Editor's Pick

Kotex and Organic try to break the cycle of "weirdness" around women's period in the online component of the brand's campaign for its new U line, which seeks to take the piss out of all the flowers, frilliness and blue liquid traditionally associated with feminine product advertising.

The site provides answers to young women's burning questions about their periods and acts as a social media platform that encourages dialogue about how feminine products are marketed today.

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About

Credits

Date
Mar 19, 2010
Agency:
Organic Inc.
Chief Creative Officer:
Conor Brady
Client:
Kotex
Executive Creative Director:
Sam Cannon
Group Creative Director:
Amy Hodgins
Director of Engagement Management:
Jim Napolitano
Creative Director:
Cinnamon Pritchard

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