Kotex: UbyKotex

Break the cycle about your cycle.

Published on Mar 19, 2010

Editor's Pick

Kotex and Organic try to break the cycle of "weirdness" around women's period in the online component of the brand's campaign for its new U line, which seeks to take the piss out of all the flowers, frilliness and blue liquid traditionally associated with feminine product advertising.

The site provides answers to young women's burning questions about their periods and acts as a social media platform that encourages dialogue about how feminine products are marketed today.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 19, 2010
Organic Inc.
Chief Creative Officer:
Conor Brady
Executive Creative Director:
Sam Cannon
Group Creative Director:
Amy Hodgins
Director of Engagement Management:
Jim Napolitano
Creative Director:
Cinnamon Pritchard

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.