Creativity

Kraft: Big Fork Little Fork App

Healthful eating, iPad style.

Published on Jul 14, 2010

Editor's Pick

Following its successful iFood Assistant app, Kraft has debuted Big Fork Little Fork, an iPad app that aims to educate young families about healthful eating with how-to videos, games, recipes and kitchen-skills training. The app is available for $1.99 and was built with Meredith Integrated Marketing and Hyperfactory, the mobile agency that helped to create iFood Assistant, which Meredith also owns a strategic stake in.

Read more about Kraft's Big Fork Little Fork on Adage.com.

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About

Credits

Date
Jul 14, 2010
Agency:
Meredith Integrated Marketing
Client:
Kraft
Mobile Agency:
Hyperfactory

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