Kraft: Cnt Sleep

The tweet turned spot.

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Editor's Pick

Yesterday Kraft and Crispin Porter + Bogusky trolled through Mac & Cheese lovers' tweets to create this spot, which aired last night on Conan and Lopez on TBS.

Kraft and Crispin teamed with Bob Industries director Bob Odenkirk to shoot multiple tweet-inspired spots, one of which was chosen for TV broadcast. The remaining spots can be viewed on the Kraft Mac & Cheese Facebook page.

The project was such a success that Kraft and Crispin are doing it all over again today, with another spot set to air during both shows on TBS tonight.

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Mar 28, 2011
Crispin Porter + Bogusky
Worldwide Chief Creative Officer:
Rob Reilly
VP Group Creative Director:
Bill Wright
VP Group Creative Director:
James Dawson-Hollis
Interactive Group Creative Director:
Matt O'Rourke
Associate Creative Director:
Cliff Leicht
Associate Creative Director:
Wendy Leicht
Art Director:
Bryan Denman
Kent Carmichael
Senior Interactive Designer:
Doug Menezes
Executive Producer:
Chad Hopenwasser
Integrated Producer:
Carolyn Johnson
Production Company:
Bob Industries
Bob Odenkirk
Executive Producer:
T.K. Knowles
Production Supervisor:
Anthony Harman
Line Producer:
Diane Castrup
Director of Photography:
Adam Sherer
Post Production:
Plus Productions
Editorial Company:
Plus Productions
Adam Nikolaidis
Wayde Samuel
Assistant Editor:
Daniel Reitzenstein
Editorial Producer:
Idalia Deshon
Music Company:
Beacon Street Studios
Executive Integrated Music Producer:
Andrew Feltenstein
Executive Integrated Music Producer:
Adrea Lavezzoli
Sound Designer:
Eddie Alonso
Visual Effects Company:
Plus Productions
Visual Effects Editor:
Adam Nikolaidis
Visual Effects Producer:
Idalia Deshon
Content Management Supervisor:
Tamsin Mariner
Content Supervisor:
Spencer Holmes
Content Manager:
Sara Horner
Assistant Content Manager:
Carrie White

See more credits

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