Kraft: Dinner, Not Art iPad App

Save the noodles for dinner.

Published on

Editor's Pick

When your macaroni is Kraft Mac & Cheese, it may feel like a waste to use it on kids' art projects. With a TV spot and accompanying iPad app, Crispin Porter & Bogusky solve the problem. 'Dinner, Not Art,' is an app that lets you make digital macaroni art and save the noodles for your tummy. You can pick a canvas, place noodles and paint them. You can also save your artwork to a 'digital refrigerator.' For those sans iPad, there's a desktop version at For every digital noodle used in the app, Kraft will donate 10 actual noodles to Feeding America.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 11, 2012
Crispin Porter + Bogusky
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age