Creativity

Kraft: Dinner, Not Art

Save the noodles for dinner.

Published on Jul 11, 2012

Editor's Pick

When your macaroni is Kraft Mac & Cheese, it may feel like a waste to use it on kids' art projects. With a TV spot and accompanying iPad app, Crispin Porter & Bogusky solve the problem. 'Dinner, Not Art,' is an app that lets you make digital macaroni art and save the noodles for your tummy. You can pick a canvas, place noodles and paint them. You can also save your artwork to a 'digital refrigerator.' For those sans iPad, there's a desktop version at DinnerNotArt.com. For every digital noodle used in the app, Kraft will donate 10 actual noodles to Feeding America.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 11, 2012
Agency:
Crispin Porter + Bogusky
Client:
Kraft

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.