Creativity

Kraft Mac & Cheese: Negotiator

A child who knows his power.

Published on Aug 28, 2012

Editor's Pick

Crispin Porter & Bogusky introduces you to the most frightening kid ever: The Negotiator, in this new ad for Kraft's Mac & Cheese Homestyle bowls. While a father roots around in the fridge in the dead of the night, The Negotiator appears, seemingly out of nowhere, to warn: "I wouldn't eat that if I were you." Turns out, he wants to cut a deal.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 28, 2012
Agency:
CP+B
Client:
Kraft Mac & Cheese
Worldwide Chief Creative Officer:
Rob Reilly
EVP/ECD:
Tony Calcao
VP/ECD:
Adam Chasnow
ECD:
Tom Markham
VP/ACD:
Matt Talbot
VP/ACD:
Andrew Lincoln
VP/Head of Video Production:
Chad Hopenwasser
Integrated Producer:
Julia Lafferty
Production Company:
Epoch Films
Director:
Greg Bell
EP:
Jerry Solomon
Producer:
Candace Tomarken
Director of Photography:
Bill Pope
Editorial Company:
Plus Productions
Editor:
Nicholas Lofting
Assistant Editor:
Jon Grinberg
Post Production:
Method LA
Lead Compositor:
Aiden Thomas
Graphics Company:
Buck
Mix Company:
Lime Studios
Audio Engineer:
Rohan Young
Audio Engineer Assistant:
Jeff Malen
Music Company:
JSM Music
Executive Music Producer:
Joel Simon
Composer:
JSM
Color Design Company:
CO3
Colorist:
Stefan Sonnenfeld
Content Management Supervisor:
Laura Likos
Content Supervisor:
Eric Forsyth
Content Manager:
Cellan Lehman
Assistant Content Manager:
Jake Welch
VP Director of Business Affairs:
Nancy Espinal
Business Affairs Manager:
Rebecca Williams
Cognitive Anthropologist:
Jeb Tilly
Cognitive Anthropologist:
Omar Quinones
Traffic Manager:
Kelton Wright
Jr. Traffic Manager:
Jenna Kotarski
Tabletop Footage:
SFI Productions
Director/Cameraman:
Jerry Simpson
EP:
David Nelson

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.