Creativity

Kraft: Mac & Jinx

A new reason to tweet about mac & cheese....

Published on Mar 08, 2011

Editor's Pick

Every day on Twitter, hundreds of people tweet about mac & cheese. So Kraft Macaroni & Cheese invented a new game - Mac & Jinx - based on the traditional kids' game of jinxing.

When two people tweet about mac & cheese, both of them are sent a message calling their Mac & Jinx and providing a link. The first one to call 'Jinx' by clicking the link and giving their address wins a package containing free Mac & Cheese - and an official Mac & Jinx T-shirt.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 08, 2011
Agency:
Crispin Porter + Bogusky
Client:
Kraft
Worldwide Chief Creative Officer:
Rob Reilly
Chief Creative Officer:
Jeff Benjamin
VP Group Creative Director:
Bill Wright
VP Group Creative Director:
James Dawson-Hollis
Interactive Group Creative Director:
Matt O'Rourke
Associate Creative Director:
Cliff Leicht
Associate Creative Director:
Wendy Leicht
Copywriter:
Moon Yang
Art Director:
Courtney Bowditch
Interactive Design Director:
Pelun Chen
Designer:
Doug Menezes
VP Director of Interactive Production:
Ivan Perez-Armendariz
Executive Integrated Producer:
Ryan Moreno
Integrated Producer:
Chance Woodward
Development Partner:
Promotions.com
VP Executive Experience Director:
Matt Walsh
Senior Experience Designer:
Hanna Rosenblom
Experience Designer:
Nam Nguyen
Creative Technology Director:
Dan Fox
Content Management Supervisor:
Tamsin Mariner
Content Supervisor:
Spencer Holmes
Content Manager:
Jessica Francis
Assistant Content Manager:
Carrie White
Business Affairs:
Tania Mecias
Traffic Manager:
Chrissy Wamsher
Traffic Manager:
Jackie Boeheim
Group Coordinating Producer:
Jake Johnson

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.