Kraft: Macaroni & Cheese for the Grill

Crispin cooks up another edible idea.

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Crispin Porter + Bogusky, which has been known to come up with product ideas, not just advertising for its clients—remember BK Chicken Fries?—has debuted its latest idea in edibles, Kraft Macaroni & Cheese for the Grill. The agency pitched the dad-targeted idea to Kraft and it's now being sold in test markets, in time to hit the BBQs firing up for this week's Labor Day festivities.

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Sep 02, 2010
Crispin Porter + Bogusky
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