Creativity

Kraft MilkBite: Book Club

Who am I?

Published on Feb 09, 2012

Editor's Pick

Introducing Mel, a new character with a quirky personality which will help launch one of Kraft's biggest new product bets of the year, MilkBite, on February 13. Mel is a milk and granola bar, who struggles, quite aptly with an identity crisis. Created by Droga5, Mel will be featured in television spots, as well as through online executions in the form of "video diaries" on the brand's Facebook page.

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About

Credits

Date
Feb 09, 2012
Agency:
Droga5
Client:
Kraft MilkBite
Creative Chairman:
David Droga
ECD:
Ted Royer
ECD:
Nik Studzinski
Head of Integrated Production:
Sally-Ann Dale
ACD/Copywriter:
Scott Ginsberg
ACD/AD:
January Vernon
CD:
Neil Heymann
Interactive Producer:
Jason Curtis
Executive Producer:
Scott Chinn
Strategy:
Tom Naughton
Production Company:
O Positive
Director:
David Shane
DOP:
Eric Treml
EP:
Marc Grill
Producer:
Ken Licata
Designer:
Ben Grube
Designer:
Malin Ekman
Illustrator:
Rich Greco
Developer:
Mikael Emtinger
Puppet Design & Fabrication:
Jim Henson Creature Shop
EP:
Jason Seck
Creative Supervisor:
Jason Weber
Puppet Builders:
Anney Ozar
Puppet Builders:
Jim Krupa
Editorial:
MacKenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Nathan Rodgers-Hancock
EP:
Sasha Hirschfeld
VFX & Post Production:
Spontaneous
Lead Flame Artist/VFX Supervisor:
Andy Milkis
CD:
John Leamy
EP:
Chris Decker
Music:
Alan Wolpert Music
Composer:
Alan Wolpert
Sound:
Sound Lounge
Mixer:
Tom Jucarone

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