Home Gallery Interactive (image) Kraft MilkBite Facebook Video Diary Kraft MilkBite: Facebook Video Diary Who am I? Published on Feb 09, 2012 Editor's Pick Introducing Mel, a new character with a quirky personality which will help launch one of Kraft's biggest new product bets of the year, MilkBite. Mel is a milk and granola bar, who struggles, quite aptly with an identity crisis. Created by Droga5, Mel will be featured in television spots, as well as through online executions in the form of "video diaries" on the brand's Facebook page. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 09, 2012Agency:Droga5Client:Kraft MilkBite CategoryTVC GenreVFX/Animation Latest Creativity News on Ad Age Why One Greek Agency Started Selling Its Own Sunglasses and Coffee Terence Neale Joins Park Pictures, Biscuit Adds Errol Morris McDonald's Delivers Long-Lost Sauce to Crazed 'Rick and Morty' Fans On Twitter Related work Kraft MilkBite: Book Club Droga5 Kraft MilkBite: Milk It Droga5 Kraft MilkBite: Blind Date Droga5
