Home Gallery Interactive (image) Kraft MilkBite Facebook Video Diary Kraft MilkBite: Facebook Video Diary Who am I? Published on Feb 09, 2012 Editor's Pick Introducing Mel, a new character with a quirky personality which will help launch one of Kraft's biggest new product bets of the year, MilkBite. Mel is a milk and granola bar, who struggles, quite aptly with an identity crisis. Created by Droga5, Mel will be featured in television spots, as well as through online executions in the form of "video diaries" on the brand's Facebook page. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 09, 2012Agency:Droga5Client:Kraft MilkBite CategoryTVC GenreVFX/Animation Latest Creativity News on Ad Age Agency Brief: Where Is Everybody? Gallegos United Has a New CCO, Arnold Hires Alfson, Low Joins Ogilvy Beijing 'I Have a Huge Idea:' Wyclef Jean Wants to Work With Brands Related work Kraft MilkBite: Lactose Tolerant Droga5 Kraft MilkBite: Teaser Droga5 Kraft MilkBite: Parents Droga5
