Kraft MilkBite: Lactose Tolerant

Who am I?

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Introducing Mel, a new character with a quirky personality which will help launch one of Kraft's biggest new product bets of the year, MilkBite. Mel is a milk and granola bar, who struggles, quite aptly with an identity crisis. Created by Droga5, Mel will be featured in television spots, as well as through online executions in the form of "video diaries" on the brand's Facebook page.

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About

Credits
Date
Feb 09, 2012
Agency:
Droga5
Client:
Kraft MilkBite
Category
Genre
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