Creativity

May the Fourth Be With You! Kraft Mac & Cheese Debuts Star Wars-Themed Radio Station

Films' Holiday Inspires Dedicated Pandora Station

Published on May 04, 2015

Editor's Pick

Apparently, Kraft Mac & Cheese is Jedi food. At least the version that comes in Star Wars-themed shapes like C3PO, Yoda, R2D2 and Darth Vader, which the brand released this year.

To promote the product and celebrate May the Fourth (be with you), aka Star Wars Day, the pasta brand and Crispin Porter & Bogusky have created a radio station on Pandora devoted entirely to Star Wars-themed music. It will feature classics from the films along with a variety of mixes from different genres. Kraft's golden-voiced spokesman, Ted Williams, will also dip in from time to time to deliver entertaining breaks between the tunes and the channel itself will showcase Star Wars-themed macaroni art.

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About

Credits

Date
May 04, 2015
Agency:
Crispin Porter + Bogusky
Client:
Kraft

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