Creativity

Kraft: U-Starvin

Poor college students are well schooled in hunger, and the ones enrolled at the University of St. Arvin are no exception. Luckily, Kraft's convenient Easy Mac Cups are a quick and easy source of sustenance—a lesson effectively taugh

Published on Apr 14, 2006

Editor's Pick

Poor college students are well schooled in hunger, and the ones enrolled at the University of St. Arvin are no exception. Luckily, Kraft's convenient Easy Mac Cups are a quick and easy source of sustenance—a lesson effectively taught throughout the halls of a virtual dorm created by FCBi. Flyers posted on the dorm's main bulletin board lead visitors to various spots from the new TV campaign, as well as an email feature that lets you send pleas for Easy Mac (in the guise of a St. Arvin classmate) to friends and family members, and a fully interactive video of a hungry dude who'll eat just about anything you suggest.

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About

Credits

Date
Apr 14, 2006
Client:
Kraft
Director of Interactive:
Stephen Strong
Senior Producer:
Graham Cousens
Senior Interactive Strategist:
Joe Abella
Interactive Strategist:
Ariel Cuenca
Senior Art Director:
Billy Stubbs
Senior Copywriter:
Brian Nash
Designer:
Ryan Sievert
Designer:
Daniel Holmes
Art Director:
Jim Haas
Production Manager:
Jason Mitton
Agency:
FCBi

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