Creativity

Kraken Rum: 3D Ad Attack 1

Squid alert!

Published on Jan 24, 2013

Editor's Pick

A giant squid bursts from a billboard in Chicago, in this outdoor execution for Kraken Black Spiced Rum by agency Dead as We Know It. Two 3D billboards show the Kraken's massive tentacles grabbing an inhabitant of the building (one male, one female). The posters were designed specifically to the buildings the billboards they are running on, with windows and bricks duplicated to create the effect.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 24, 2013
Agency:
Dead As We Know It New York
Client:
Kraken Rum
Executive Creative Director:
Mikal Reich
Art Director:
Charmaine Choi
Art Director:
Victoria Abrami
Post Production:
Backbone Digital
3D Construction:
Atomic Props

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.