Hidden Cameras Capture Real-Life Reactions to Krispy Kreme in This Campaign

A Simple Campaign to Demonstrate the Power of a Brand

By Alexandra Jardine. Published on Nov 02, 2016

Editor's Pick

Sometimes, the power of a brand is such that all you need to sell it is to show how strongly people react to it. That's what Krispy Kreme has done in a new campaign by Baldwin&, revolving around a fairly simple idea. The agency put hidden cameras in boxes of Krispy Kreme and sent them into offices, elevators, a yoga class, a kids' ballet studio, a football tailgate party. a train, and more -- just to see how people respond. From raised eyebrows to full scale face-lighting-up smiles and one child's exclamation of "yes!" , it showcases in a very simple way how people tend to react to the brand. And that's all that's needed.

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Nov 02, 2016
Krispy Kreme
Creative Lead:
Jackie Woodward
Creative Lead:
Alison Holder
Creative Lead:
Martin Davidson
Creative Lead:
Stephanie Nelson
Creative Lead:
Kelley O'Brien
Executive Creative Director:
David Baldwin
Executive Creative Director:
Bob Ranew
Creative Director/Art Director:
Dino Valentini
Creative Director/Copywriter:
Lisa Shimotakahara
Lisa Olshanski
Agency Producer:
Liz Stovall
Director of Account Management:
Jerry Bodrie
Account Director:
Grace Tarrant
Media Director:
David Dykes
Digital Media Strategist:
Holly Sigler
Client Creative Director:
Stephanie Nelson
Client Creative Director:
Kelley O'Brien
Production Company and Post:
And Also
Director of Photography:
Harvey Robinson
Sound Company:
Gopal Swamy
Production Coordinator:
Olivia Griego Martin
Music Artist:

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