You'll Want to Shove Your Face Into Krispy Kreme's Tasty-Looking Barcode

Scan This for a Dozen Free Donuts

By Ann-Christine Diaz. Published on Dec 07, 2015

Editor's Pick

You could say that bar codes never looked so scrumptious until Krispy Kreme and agency Baldwin& got their hands on them for this campaign promoting the donut-maker's December 12 "Day of Dozens," in which the company gives customers a free second box of twelve donuts after they purchase one dozen.

To advertise the event, Baldwin& and Krispy Kreme customized the company's donut glazer so that it would drip streams of icing in the form of a barcode. They then captured the ribbons of sugary goodness on a video that consumers can scan on their phone to get a coupon landing them their free second dozen. After you wipe that drool off your chin, you can check out the behind-the-scenes video here.

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Dec 07, 2015
Baldwin & Raleigh
Krispy Kreme
Creative Director:
David Baldwin
Creative Director:
Bob Ranew
Art Director:
Jimmie Blount
Britton Upchurch
Agency Producer:
Liz Stovall
Media Director:
David Dykes
Digital Media Strategist:
Holly Sigler
Production Company:
Post Producer:
Josh Sliffe
Director of Photography:
Josh Sliffe
Art Director:
Austin Simmons
Austin Simmons
Art Director:
Ali Petre
Terry O'Deen
Terry O'Deen
Production Assistant:
Matt Carter

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