Kromland Farm: ID + Packaging

Pearlfisher's brand identity and packaging, including logotype and copy, for the Kromland Farm brand of rooibos tea (aka South African red tea) seeks to create a "premium pack that conveys a rich heritage, rooted in the natural and t

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Pearlfisher's brand identity and packaging, including logotype and copy, for the Kromland Farm brand of rooibos tea (aka South African red tea) seeks to create a "premium pack that conveys a rich heritage, rooted in the natural and the medicinal," according to a Pearlfisher statement. Distributed in U.K. health food stores by Only Natural Products, the package is intended "to capture the magic and energy of South Africa," explained designer Natalie Chung.
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About

Credits
Date
Jul 27, 2007
Client:
Kromland Farm
Agency:
Pearlfisher London
Design:
Natalie Chung
Illustration:
Jean Jullien
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