Kronenbourg 1664: Baggy Trousers

Madness goes low key.

Published on

Editor's Pick

Madness slows down its classic Baggy Trousers, beloved of manic dancers in the UK, in this latest spot for Kronenbourg 1664's Slow the Pace campaign by BBH. The ad features the band sitting in a sleepy French bar and performing a laid-back, low key version of the song.

The campaign's previous spot slowed down Motorhead's Ace of Spades. As before, as well as TV there's a short documentary film, a print campaign and YouTube, Twitter and Facebook presence.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 06, 2011
BBH London
BBH Creative Team:
Matt Doman
Kronenbourg 1664
BBH Creative Team:
Ian Heartfield
BBH Creative Director:
Ian Heartfield
BBH Creative Director:
Matt Doman
BBH Producer:
Georgina Kent
BBH Team Manager:
Nic Manser
BBH Team Director:
Helen James
Production Company:
Rattling Stick
Andy McLeod
Kirsty Dye
Director of Photography:
Franz Lustig
Post Production:
Big Buoy
Post Production:
The Mill
Paul Watts
Editing House:
The Quarry
Jack @ Wave
Hamish Brown
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age