Creativity

Kronenbourg 1664: Baggy Trousers

Madness goes low key.

Published on Jun 06, 2011

Editor's Pick

Madness slows down its classic Baggy Trousers, beloved of manic dancers in the UK, in this latest spot for Kronenbourg 1664's Slow the Pace campaign by BBH. The ad features the band sitting in a sleepy French bar and performing a laid-back, low key version of the song.

The campaign's previous spot slowed down Motorhead's Ace of Spades. As before, as well as TV there's a short documentary film, a print campaign and YouTube, Twitter and Facebook presence.

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Credits

Date
Jun 06, 2011
Agency:
BBH London
Client:
Kronenbourg 1664
Creative Team:
Matt Doman
Creative Team:
Ian Heartfield
Creative Director:
Ian Heartfield
Creative Director:
Matt Doman
Producer:
Georgina Kent
Team Manager:
Nic Manser
Director Team:
Helen James
Production Company:
Rattling Stick
Director:
Andy McLeod
Producer:
Kirsty Dye
Director of Photography:
Franz Lustig
Post Production:
Big Buoy
Post Production:
The Mill
Editor:
Paul Watts
Editing House:
The Quarry
Sound Director:
Jack @ Wave
Photographer:
Hamish Brown

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