Creativity

Kronenbourg: Slow the Pace

And don't forget the joker

Published on Oct 25, 2010

Editor's Pick

Motorhead reworks its speed metal classic, Ace of Spades for a new Kronenbourg 1664 campaign out of BBH London.

The Slow the Pace campaign features the band performing a specially rewritten, reduced-tempo version of the track, and the result is captured for a TV spot, documentary, print executions and a branded YouTube channel. The re-worked track will be available on the track will be available for download at www.k1664.co.uk Sunday 24th October.

The campaign will see other artists commissioned to re-write and record slower version of their famous fast tracks.

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About

Credits

Date
Oct 25, 2010
Agency:
BBH London
BBH Creative Director:
Matt Doman
Client:
Kronenbourg
BBH Creative Director:
Ian Heartfield
Art Director:
Matt Doman
Copywriter:
Ian Heartfield
Producer:
Michelle Kendrick
Digital Producer:
Alice Bullimore
Digital Producer:
Tove Svensson
Director:
thirtytwo
Producer:
Mark Harbour
Production Company:
Pulse Films
Director of Photography:
Manel Ruiz
Sound:
Jack Sedgwick
Post Production:
Lisa Vaughan
Editor:
Leo Scott
Editing House:
Speade

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