Yard Sale Upcycling Gets Competitive in Humorous Spots for Krylon

Deutsch NY Inserts Comedy Into Spray Paint Ads

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Yard sales and the neighborhood rivalry that they can bring on are the basis for this humorous campaign for Sherwin Williams-owned paint brand Krylon. They feature an ultra comepetitive family whose negotiating skills with their elderly neighbor are brought to the fore by buying and selling items such as a bike, watering can and chair at a yard sale. The product -- Krylon's Covermaxx spray paint -- is neatly highlighted by its role in upcycling the items. Harold Einstein directed the spots, for creative agency Deutsch New York .
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About

Credits
Date
Jul 07, 2015
Agency:
Deutsch New York
Chief Creative Officer:
Kerry Keenan
Client:
Krylon
Executive Creative Director:
Menno Kluin
Executive Creative Director:
Matt McKay
Associate Creative Director:
Sam Shepherd
Associate Creative Director:
Frank Cartagena
Copywriter:
Kevin Meagher
Director of Integrated Production:
Joe Calabrese
Executive Producer:
Shane Smith
Digital Design Lead:
Aliza Adam
Digital Designer:
Siri Wanpen
Project Manager:
Sean Gilleylen
Production Company:
Dummy
Director:
Harold Einstein
Executive Producer/Line Producer:
Eric Liney
Editorial Company:
Arcade Edit
Editor:
Dave Anderson
Asst. Editor:
Mark Popham
Producer:
Cecilia Melton
Executive Producer:
Sila Soyer
Color Transfer:
Company 3
Senior Colorist:
Tim Masick
Producer:
Rochelle Brown
Visual Effects/Conform Company:
Arcade Edit
Flame Artist:
Tristian Wake
Audio Post Company:
Duotone
Producer:
Greg Tiefenbrun
Audio Engineer:
Andy Green
EVP, Director of Integrated Business Affairs:
Kris Weiner
VP, Residuals Group Director:
Stacy Schwartz

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