K-Swiss: Awesome Day

Till summer comes, this will tide you over.

72andSunny debuts another feel good spot this time, for K-Swiss. Directed by Keith Schofield, "Awesome Day" brings together carefree, feel good scenes of California sun and surf culture, backed by a cheerful kid chorus cover of "California Sun." The song, written by Henry Glover and Morris Levy, has been covered by The Rivieras and The Ramones. The spot's version was created out of Beacon Street Studios, which recorded a choir of young singers from local SoCal schools.

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Average user rating:
2.65
Number of user ratings:
13
Rated 1.00 I can haz lifestyle? 
NadaPuis, March 15th, 2010 07:04:12 pm
Rated 4.50 awesome is as awesome does, wongdoody. 
johnboiler, March 16th, 2010 12:34:47 am
Rated 4.50 EPIC. Visually there are so many cool moments and the music is right on. 
unclelefty, March 16th, 2010 09:41:19 am
Rated 0.50 downright horrible. I've seen all of these vignettes in nike ads, except they were 100 times better. 
chicagoad, March 16th, 2010 10:59:56 am
Rated 1.00 Meh. very vanilla... and this was a top 20 pick? Why exactly? The brand comes across stale and cheap IMHO. 
snallygaster, March 16th, 2010 12:12:05 pm
Rated 1.00 Someone is posting comments using the wongdoody general office account. whoever you are... it's pretty pathetic. To the ad community on adcritic, whoever is posting obviously does not reflect the value or the opinion of wongdoody. We apologize for the misunderstanding. – Dennis Lee, ACD Wongdoody LA 
wongdoody, March 16th, 2010 02:53:39 pm
Rated 5.00 AWESOME SPOT!!!!!!!!!!!!!!!!!!!!!!!!! 
Janeteisner, March 16th, 2010 04:27:05 pm
Rated 0.50 Nice LA Gear spot 
jpool, March 16th, 2010 05:36:52 pm
Rated 1.50 reebok, nike revamp - but i didn't feel all slimy after watching this - so points for that. 
NotInLA, March 16th, 2010 08:01:50 pm
Rated 4.50  
tenzing, March 17th, 2010 01:00:20 pm
Rated 5.00  
mattmurphy, March 17th, 2010 03:14:37 pm
Rated 0.50 Here we go again, Keith the hack, based on his Charlotte Gainsbourg music video that he ripped off from several artists/ photographers and said just "inspired by some funny images from the internet". 
JohnMcCain, March 17th, 2010 08:22:53 pm
Rated 5.00  
JdWhig, March 21st, 2010 02:18:10 am

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Full Credits

Agency:
72andSunny
Client:
K-Swiss
Executive Creative Director:
Glenn Cole
Creative Director:
Matt Murphy
Copywriter:
Matt Heath
Producer:
Angelo Ferrugia
Director:
Keith Schofield
Production Company:
Caviar Content
Director of Photography:
Damon Acevedo
Executive Producer:
Michael Sagol
Line Producer:
BP Cooper
Line Producer:
Jacquie Frisco
Editor:
Haines Hall
Editing House:
SpotWelders
Executive Producer:
David Glean
VFX:
Method
Flame Lead:
Kirk Balden
Flame Artist:
Chris Hunt
Flame Artist:
Peter Marin
Animator:
Matt Hackett
Compositor:
Christopher 'Pink' Bonnstetter
VFX Producer:
Graham Dunglinson
Producer:
Sabrina Elizondo
Production Coordinator:
Susan Mcnamara
Music:
Beacon Street
Composer:
John Nau
Composer:
Andrew Feltenstein
Mix:
Lime Studios
Sound Design:
Lime Studios
Engineer:
Rohan Young
Engineer:
Joel Waters
Producer:
Jessica Locke
Executive Producer:
Bruce Horowitz

Date

Mar 15, 2010

Category

TVC

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