K-Swiss: Get Championy

Train the F Out with Kenny Powers

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Editor's Pick

K-Swiss has tapped straight talking, hard living Kenny Powers as the spokesman for K-Swiss' Tubes training shoes in a new campaign from 72andSunny.

Powers, the fictional anti-hero of HBO's Eastbound & Down, played by Danny McBride, dispenses his own unique brand of motivational advice in the campaign, which also features football players Jeremy Shockey and Patrick Willis and MMA fighter Urijah Faber. The campaign includes this cinema spot, a series of TV and web spots, posters featuring a 1-888 number (1-888-With-Tubes-I-Will-Train-the-F-Out) where callers can get words of wisdom from Powers and a micro site. The agency kicked off the campaign with a video on Funny or Die, depicting Powers in negotiation with K-Swiss.

Long time McBride collaborator Jody Hill, who also co-created Eastbound & Down, directs the campaign, which also promotes the September 26 season two premier of the show.

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About

Credits
Date
Aug 02, 2010
Agency:
72andSunny
Client:
K-Swiss
Executive Creative Director:
Glenn Cole
Creative Director:
Matt Murphy
Creative Director:
Barton Corley
Writer:
Matt Heath
Designer:
Jeff Beberman
Brand Director:
Alex Schneider
Brand Manager:
Thomas Martin
Brand Coordinator:
Matt Munoz
Strategist:
Kelly Schoeffel
Print Producer:
Sara Southworth
Art Producer:
Rob Beckon
Film Producer:
Angelo Ferrugia
Film Producer:
Kari Salrin
Photographer:
Mike Piscitelli
Director of Business Affairs:
Jessica Reznick
Director of Interactive Production:
Rebekah Jefferis
Interactive Producer:
Nyaze Vincent
Interactive Developer:
Ryan Elsont
Interactive Developer:
Victoria Powers
Interactive Developer:
Adam Paul
Interactive Motion Designer:
Moshe Sayada
Production Partner:
Caviar Films
Executive Producer:
Michael Sagol
Line Producer:
Jennifer Barrons
Line Producer:
BP Cooper
Director:
Jody Hill
Offline Partner:
Final Cut
Executive Producer:
Saima Awan
Producer:
Jennifer Suttlemyre
Editor:
Graham Turner
Editor:
Matt Murphy
Online Partner:
Company 3
Colorist:
Steffan Sonnenfeld
Motion Graphics/VFX Partner:
Motion Theory
Executive Producer:
Caroline Gomez
Interactive 3D Modeling Partner:
Bend Reality
Audio Partner:
Play Sound
Audio Engineer:
John Bolen
Music:
"Rock You Like a Hurricane" by Scorpions

See more credits

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