Creativity

K-Swiss: Kenny Powers Muscle Machine App

Powers yanks on your gym chain.

Published on Dec 14, 2010

Editor's Pick

The latest component of 72andSunny's K-Swiss Tubes campaign featuring Kenny Powers is the Muscle Machine iPhone app, in which Powers barks along as you perform a set of training drills. Although the app is limited—the only drills available are jumping jacks, pushups and bicep curls (for the latter, you have to hold the phone in your hand, making it problematic if you want to use an actual weight), Powers' cranky dialog makes for a few laughs between reps. The app also gives a 360 degree look at the Tubes shoe as well as links to videos from the campaign.

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About

Credits

Date
Dec 14, 2010
Agency:
72andSunny
Client:
K-Swiss

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