Creativity

K-Swiss: Tournageddon

Powers on college basketball

Published on Mar 14, 2011

Editor's Pick

Kenny Powers gives his unfiltered opinions on college basketball teams in this March Madness themed campaign, the latest addition to 72andSunny's K-Swiss Tubes campaign featuring the character.

Fans of Powers who sign up at Yahoo! Fantasy Sports will be helped with their selections by his uncensored assessments of every team. Then, throughout the tournament, he will keep everyone up-to-date with analysis and commentary on the Tournageddon Facebook page. Anyone who can best his selections can win prizes including eight pairs of Tubes or $6,969.69.

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About

Credits

Date
Mar 14, 2011
Agency:
72andSunny
Client:
K-Swiss
Executive Creative Director:
Glenn Cole
Creative Director:
Matt Murphy
Designer:
Jay Kamath
Writer:
Matt Heath
Writer:
Jack Jensen
Brand Director:
Matt Rohmer
Brand Manager:
Thomas Martin
Director of Digital Production:
Rebekah Jefferis
Digital Producer:
Shoni Gustafson
Digital Producer:
Marc Rogers
Digital Producer:
Danielle Larson
Digital Production Company:
Hooky Interactive
Print Producer:
Gil Reyes
Photographer:
Mike Piscitelli

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