Creativity

Kyocera: Cindy Yu Text Champion

Behind every great athlete is a dysfunctional family and an Eastern European coach. Then again, maybe that's just Cindy Yu, the undisputed World Text Messaging Champion starring in an integrated campaign for Kyocera's Strobe/Switch_Ba

Published on Aug 25, 2006

Editor's Pick

Behind every great athlete is a dysfunctional family and an Eastern European coach. Then again, maybe that's just Cindy Yu, the undisputed World Text Messaging Champion starring in an integrated campaign for Kyocera's Strobe/Switch_Back phone. Created by iChameleon Group and San Diego-based agency VitroRobertson, the fictional champ of the equally fictional underground texting circuit is the subject of several documentary-style videos that can be found at her very own website. Visitors to the site can also send a customizable Smack-O-Gram delivered in the voice of Cindy's Russian coach, or chat with Cindy herself (actually an artificial intelligence program that generates context-specific answers) through AOL Instant Messenger.

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About

Credits

Date
Aug 25, 2006
Creative Director:
John Vitro
Creative Strategist:
John Robertson
Associate Creative Director:
K.T. Thayer
Interactive Creative Director:
Juan-Carlos Morales
Interactive Associate Creative Director:
James Allen
Art Director:
Bill Stowe
Art Director:
Cesar Santos
Art Director:
Jackie Lesik
Art Director:
Damion Parsons
Flash Programmer:
Jason Miller
Flash Programmer:
Rudo Akil Boothe
Flash Programmer:
Luis Giron
Technical Director:
Rob Gonda
Interactive Strategist:
Freddie Laker
CF Programmer:
Lior Gonda
CF Programmer:
Steve Rucker
Copywriter:
Sarah Hughes
Agency:
Vitro Robertson
Interactive Agency:
iChameleon Group
Client:
Kyocera

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