La Primitiva (Spanish National Lottery): Diminutives

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"A little yacht."

"A little mansion."

"A little diamond."

Don't try to make your dreams sound smaller. They're not cheap, anyway.

Jun 15, 2015
Publicis Madrid
La Primitiva (Spanish National Lottery)
Exec Creative Director:
Bitan Franco
Exec Creative Director:
Oscar Martinez
Exec Creative Director:
Sito Morillo
Agency Producer:
Gustavo Samaniego
Production Company:
The Lover
1st Unit Director:
Martin Jalfen
1st Unit Director:
Lorena Medina
Creative Supervisor:
Miriam Gutierrez
Marketing Director:
Eva Pavo
Advertising Director:
Federico Fernandez
Marta Martínez
Account Director:
Carlos Thomson
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