Lacoste: Breath of Fresh Air

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"

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Editor's Pick
The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"
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About

Credits
Date
Jul 14, 2005
Client:
Lacoste
Creative Director:
R Babinet
Creative Director:
Safia Bouyahia
Art Director:
Josepha Weam
Art Director:
Volker Gehr
Art Director:
Yuki Kani
Copywriter:
Nathalie Dupont
Art Buyer:
Jean-Luc Chirio
Art Buyer:
Ingrid Janovski
Photographer:
David Sims
Agency:
BETC Euro RSCG BETC Luxe
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