Creativity

Lacoste Celebrates 80 Years of the Polo

Website and animation show fashion icon shown through the years.

Published on Apr 17, 2013

Editor's Pick

Lacoste is continuing its celebrations of 80 years of its iconic polo shirt with a new anniversary website. Created by BETC Digital, the site includes a clickable timeline showing the polo's different manifestations from 1933 onwards, posed by models Karlie Kloss and Clement Chabernaud and photographed by David Sims.

The site also includes four polo-based games, in which you can act like a superhero in the 50s, be"zen" in the 1960s with a kaleidoscope of psychedelic polo shirts, rearrange the rainbow stack of polo from the 1970s or find the solution to the Rubiks Cube of polo shirts in the 80s. There's also an animated YouTube film showing the shirt throughout the different decades. There will also be a print campaign through BETC Luxe.

Late last year, the brand launched this film also celebrating its 80th birthday and showing a futuristic new shirt with dynamic fibers, along with a sitewhere consumers could create their own version of the polo shirt of the future.

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About

Credits

Date
Apr 17, 2013
Agency:
BETC Digital Paris
Client:
Lacoste Polo
Executive Creative Director:
Remi Babinet
Creative Director:
Annick Teboul
Creative Director:
Safia Bouyahia
Artistic Director:
Nicolas Casanova
Artistic Director:
Jean-Charles Guillet
Copywriter:
Guillaume Rebbot
Development:
Thibault Dargeou
Development:
Benjamin Vergne
Strategic Planning:
Sebastien Houdusse
Production:
Guillaume Jousse
Production:
Simon Doury

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