Lacoste: Polo of the Future

The highly technical t-shirt.

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Lacoste celebrates its 80th birthday with a look towards the Polo of the Future, in this video by agency MNSTR. The forward looking, fantastical film shows a shirt that can be changed up with just a swipe of your hand -- its fibers are now intelligent, and its surface is dynamic. At the end of the film, viewers are invited to go to a special site, which will go live on Dec. 12. There, they can submit their own vision of a futuristic polo shirt, and a few of the most creative ones will be brought to life by an artist and featured online.

We've seen futuristic clothing before, namely Ballantine's tshirtOS, a programmable tee that was embedded with a super-thin LED screen that could take the place of your smartphone -- so you could read tweets and take pictures for your Instagram feed straight from your chemise. Before you take your wallet out, it's just a prototype -- but Ballatine's is considering making it a real product, if there is enough support. No word yet on how you might wash it.

There was also Bloomingdale's "Printing Dress," which the retailer created in partnership with Microsoft and showed off at New York Fashion Week. It had a keyboard and circuit boards, plus a projector and buttons that let it display tweets in real time, among other things.

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About

Credits
Date
Dec 10, 2012
Agency:
MNSTR
Client:
Lacoste
Category
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