To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

A Guy Takes a Big, Bold Leap Off a Building in This Breathtaking Lacoste Spot

BETC Paris Introduces 'Life is a Beautiful Sport'

Editor's Pick

BETC Paris uses the metaphor of "taking a leap" beautifully in this stunning spot for Lacoste. Produced by Wanda, it stars a man and a woman in those tentative few moments before what appears to be a first kiss, juxtaposed with the guy leaping, literally off a building. The soundtrack is "Disclosure's "You and Me," feat. Eliza Doolitle.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 14, 2014
BETC Paris
Prod. Co.:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age