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A Guy Takes a Big, Bold Leap Off a Building in This Breathtaking Lacoste Spot

BETC Paris Introduces 'Life is a Beautiful Sport'

Editor's Pick

BETC Paris uses the metaphor of "taking a leap" beautifully in this stunning spot for Lacoste. Produced by Wanda, it stars a man and a woman in those tentative few moments before what appears to be a first kiss, juxtaposed with the guy leaping, literally off a building. The soundtrack is "Disclosure's "You and Me," feat. Eliza Doolitle.

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About

Credits
Date
Apr 14, 2014
Agency:
BETC Paris
Client:
Lacoste
Prod. Co.:
Wanda
Category
Industry
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