A Guy Takes a Big, Bold Leap Off a Building in This Breathtaking Lacoste Spot

BETC Paris Introduces 'Life is a Beautiful Sport'

Published on Apr 14, 2014

Editor's Pick

BETC Paris uses the metaphor of "taking a leap" beautifully in this stunning spot for Lacoste. Produced by Wanda, it stars a man and a woman in those tentative few moments before what appears to be a first kiss, juxtaposed with the guy leaping, literally off a building. The soundtrack is "Disclosure's "You and Me," feat. Eliza Doolitle.

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Apr 14, 2014
BETC Paris
Production Company:

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