Lacta: Lacta app

Love via chocolate.

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From Greece comes a mobile app that uses augmented reality to reveal hidden love messages on chocolate wrappers. Chocolate brand Lacta's paper wrappers had become something of a Greek tradition for scrawling love notes on (an idea that was used in the brand's commercials) but a recent change to plastic packaging meant this was no longer possible. OgilvyOne Athens created the Lacta app so that people can now send romantic messages to their Facebook friends, which can only be read via AR on the brand's packaging.

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Dec 19, 2011
OgilvyOne - Athens
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