Lactofree: Listen Up Hedgehogs

A latte for the hedgehog, please.

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Hedgehogs are the stars of this W+K London spot for Arla brand Lactofree, directed by Paul King, known for his direction of the Mighty Boosh comedy series. The brand offers dairy without the Lactose for people who are lactose intolerant (as are hedgehogs, apparently). So the campaign imagines the hedgehogs enjoying things they can only dream about - hot buttered crumpets, a cheesy pizza, even a latte. Surreal, but surprisingly cute.

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About

Credits
Date
Feb 22, 2012
Agency:
Wieden + Kennedy London
Client:
Lactofree
Director:
Paul King
Production Company:
Stink
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