Creativity

Ladbrokes Celebrates The Lads Who Love Gambling

BBH London and Gary Freeman Profiles Five Bettors

Published on Apr 25, 2014

Editor's Pick

BBH London and Ladbrokes, a betting and gaming company, celebrates the diverse set of "lads" that are bettors. These lads, who lead a "Ladbrokes Life," are five characters. Like you did with Sex and the City back in the '90s, you're encouraged, subtly, to see yourselves as one of them. There's "The Professor," who is calculating and leaves nothing to chance; "The Gut Truster" known for his intuition; "Mr. Brightside," who is positive; "Generous John," whose name is self explanatory, and "The Believer," which the agency describes as someone who takes on any challenge -- but you might describe him as a gambling addict.

The spot was shot by Gary Freedman of The Glue Society via Independent in London, and was aimed at showing bettors in a positive, more fun light.

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About

Credits

Date
Apr 25, 2014
Agency:
BBH London
Client:
Ladbrokes
Creative Team:
Simon Pearse
Creative Team:
Emmanuel Saint M'Leux
Creative Team:
Drew Haselhurst
Creative Team:
Dan Dehlavi
Creative Director:
Sam Oliver
Creative Director:
Shish Patel
Deputy ECD:
David Kolbusz
Producer:
Rachel Hough
Team Manager:
Katie Vine
Team Director:
Tim Harvey
Strategic Business Lead:
Neil Yoxall
Strategy Director:
Ben Shaw
Global Dir. of Engagement Planning:
Kevin Brown
Production Company:
Independent
Producer:
Rachel Hough
Assistant Producer:
Karen Fung
Director:
Gary Freedman- The Glue Society
Production Company MD:
Jani Guest
Producer:
Jason Kemp
DOP:
Stephane Fontaine
Post Production:
The Mill
Editor/Editing House:
The Playroom
Sound:
Sam Ashwell @ 750MPH
Illustrator:
Jimmy Turrell

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