Lahti Aqua: Luxury Tap Water

Another way to make tap water sexy.

Published on Mar 31, 2010

Editor's Pick

As part of its 100 year anniversary, Lahti Aqua teamed with Nitro to make the Finnish city's tap water more sexy via design-minded presentation.

Lahti Aqua is the modern descendant of the city's original waterworks company. The campaign sought to position Lahti Aqua as a luxury brand by creating a designer water carafe, which was given free of charge to local restaurants and cafes for serving tap. The effort also included a lux-minded intro film, print and digital materialsm as well as the Lahti Aqua Water Bar concept for public events.

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Mar 31, 2010
Lahti Aqua

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