Lahti Aqua: Luxury Tap Water

Another way to make tap water sexy.

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As part of its 100 year anniversary, Lahti Aqua teamed with Nitro to make the Finnish city's tap water more sexy via design-minded presentation.

Lahti Aqua is the modern descendant of the city's original waterworks company. The campaign sought to position Lahti Aqua as a luxury brand by creating a designer water carafe, which was given free of charge to local restaurants and cafes for serving tap. The effort also included a lux-minded intro film, print and digital materialsm as well as the Lahti Aqua Water Bar concept for public events.

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Mar 31, 2010
Lahti Aqua
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