Laika: Coraline Box 50/50

To generate buzz for Coraline, out February 6, W+K hand-crafted and sent bloggers 50 one-of-a-kind boxes featuring artifacts from the film's production, each with a customized note. Above is box 50/50, sent to Creativity this wee

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To generate buzz for Coraline, out February 6, W+K hand-crafted and sent bloggers 50 one-of-a-kind boxes featuring artifacts from the film's production, each with a customized note. Above is box 50/50, sent to Creativity this week, which holds a collection of handmade hands from the film. For more on the campaign, check out Behind the Work.
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About

Credits
Date
Feb 05, 2009
Client:
Laika
Agency:
Wieden + Kennedy Portland
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Art Director:
WK Five
Copywriter:
WK Five
Designer:
W+K Studio
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