Creativity

Peruvian Airline Gives Poor Village Children a Chance to Fly

Ad by McCann Lima Promotes Social Responsibility Program

By Alexandra Jardine. Published on Mar 17, 2016

Editor's Pick

Peruvian airline LAN Peru launched this feel-good film to promote a social responsibility campaign that gives the poorest children of Peru a chance to fly for the first time.

McCann Lima created the spot, which centers on a little girl from a remote Andean village near Cusco. Mariela's dream is to "sing in the clouds" and the airline gives her that opportunity on a special flight to the country's capital, Lima (with a special shout-out from the captain.) The film beautifully captures the authenticity of her delighted reaction, and when all her friends start singing along, you'll feel truly uplifted.

The "Kids That Dream, Kids That Fly" social responsibility effort has been running for five years, and has helped 350 children already, giving them the opportunity to experience not only flying but a trip to Lima and a chance to see the ocean.

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About

Credits

Date
Mar 17, 2016
Agency:
McCann - Lima
Client:
LAN Peru

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