Lance Acord/Ross Harris: VW Sorry Duke

Finding the perfect star.

Published on Apr 17, 2012

Editor's Pick

Ross Harris and Lance Acord present a short film chronicling the trials of casting for the star of Volkswagen's Super Bowl spot. Harris, who did the behind the scenes work for 'The Dog Strikes Back,' and Acord, who directed the spot, spent quite some time casting for the perfect pooch to be the centerpiece of the commercial. Turns out, it wasn't that easy.

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Apr 17, 2012
Lance Acord/Ross Harris

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