Creativity

Land O Lakes: Pin a Meal, Give a Meal

Repinning recipes to feed the hungry.

Published on Mar 05, 2013

Editor's Pick

Land O Lakes is the latest brand to use Pinterest for a charity-focused campaign that also promotes its own products. With agency Colle + McEvoy, it has teamed up with hunger relief charity Feeding America to create a promotion entitled Pin a Meal, Give a Meal. The Pinterest page contains recipe suggestions for meals made with Land O'Lakes products. For every meal pinned, the brand donates $1 to Feeding America, which provides eight meals to those in need. Every repin gives eight more meals. The campaign also includes pinnable recipes on landolakes.com, as well as pinnable display ads.

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About

Credits

Date
Mar 05, 2013
Agency:
Colle + McVoy Minneapolis
Client:
Land O Lakes

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